So finally, FINALLY, I'm allowed to talk about the project we've been frantically working on since January at Catfish Collective HQ. After months of research animatics, followed by months of pre-production and endless cutting out we finally began animating. Once the animating was done we moved on to days, hours and weeks of post-production. And below is our finished ad for Flora.
It's part of a new £12 million rebrand campaign for Unilever and will be accompanied by new packs, print work, in-store displays, posters and on-line elements. It's quite exciting. Tiring, but exciting.
The ad has shocked a fair few people but at the same time has had people lolling their little socks off. What do you think of it?
Here is a 10 second ad, which stars the endlessly energetic bouncing Bernie!